[About]

[About me]

I design with intention
My work lives at the intersection of clarity, craft, and technologyβ€”where every decision has a reason, and every detail earns its place. Over the years, I’ve worked across cultures, industries, and scales, helping teams turn ambiguity into products that feel effortless to use.
I believe great design doesn’t shout. It listens, simplifies, and endures.

Simplicity is the ultimate sophistication.

-Leonardo da Vinci

[What I Bring]

Design Grounded in Reality

Designing products informed by research, context, and lived user behaviorβ€”not assumptions.

Design Grounded in Reality

Designing products informed by research, context, and lived user behaviorβ€”not assumptions.

Design Grounded in Reality

Designing products informed by research, context, and lived user behaviorβ€”not assumptions.

Systems Thinking & Craft

Building coherent design systems and experiences that scale, adapt, and endure over time.

Systems Thinking & Craft

Building coherent design systems and experiences that scale, adapt, and endure over time.

Systems Thinking & Craft

Building coherent design systems and experiences that scale, adapt, and endure over time.

Leadership Through Clarity

Leading teams and stakeholders through complexity with focus, alignment, and intent.

Leadership Through Clarity

Leading teams and stakeholders through complexity with focus, alignment, and intent.

Leadership Through Clarity

Leading teams and stakeholders through complexity with focus, alignment, and intent.

Designing with Emerging Technology

Applying modern technologiesβ€”including AIβ€”to enhance workflows, accelerate and elevate the quality of outcomes.

Designing with Emerging Technology

Applying modern technologiesβ€”including AIβ€”to enhance workflows, accelerate and elevate the quality of outcomes.

Designing with Emerging Technology

Applying modern technologiesβ€”including AIβ€”to enhance workflows, accelerate and elevate the quality of outcomes.

[Experience]

Over the years, my work has evolved across roles, industries, and geographiesβ€”always grounded in clarity, craft, and purpose.

Deepr

Founder & Chief Design Officer

September 2024- Current

Tokyo, Japan πŸ‡―πŸ‡΅

Deepr

Founder & Chief Design Officer

September 2024- Current

Tokyo, Japan πŸ‡―πŸ‡΅

Deepr

Founder & Chief Design Officer

September 2024- Current

Tokyo, Japan πŸ‡―πŸ‡΅

TAM

Acting Director of Digital Experience

Jan. 2024- Sept. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Acting Director of Digital Experience

Jan. 2024- Sept. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Acting Director of Digital Experience

Jan. 2024- Sept. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Manager - User Experience

Aug. 2023 - Jan. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Manager - User Experience

Aug. 2023 - Jan. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Manager - User Experience

Aug. 2023 - Jan. 2024

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Experience Lead

Aug. 2022 - Jan. 2023

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Experience Lead

Aug. 2022 - Jan. 2023

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Experience Lead

Aug. 2022 - Jan. 2023

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Expeirence & Innovation Consultant

Jan. 2022 - Aug. 2022

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Expeirence & Innovation Consultant

Jan. 2022 - Aug. 2022

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

TAM

Digital Expeirence & Innovation Consultant

Jan. 2022 - Aug. 2022

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Deloitte Digital

Senior Consultant of Customer & Marketing

May. 2021 - Dec. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Deloitte Digital

Senior Consultant of Customer & Marketing

May. 2021 - Dec. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Deloitte Digital

Senior Consultant of Customer & Marketing

May. 2021 - Dec. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

Senior UX Consultant

Jan. 2021- may. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

Senior UX Consultant

Jan. 2021- may. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

Senior UX Consultant

Jan. 2021- may. 2021

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

UX Consultant

Mar. 2019 - Dec. 2020

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

UX Consultant

Mar. 2019 - Dec. 2020

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

HUED

UX Consultant

Mar. 2019 - Dec. 2020

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Alinma Bank

UX Specialist

Dec. 2018 - Feb. 2019

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Alinma Bank

UX Specialist

Dec. 2018 - Feb. 2019

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Alinma Bank

UX Specialist

Dec. 2018 - Feb. 2019

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Dopravo

UX Associate

Jan. 2016 - Nov. 2018

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Dopravo

UX Associate

Jan. 2016 - Nov. 2018

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

Dopravo

UX Associate

Jan. 2016 - Nov. 2018

Riyadh, Saudi Arabia πŸ‡ΈπŸ‡¦

[Honors & Certificates]

January 2024

Judge @ Saudi Customer Experience Award

SaudiCXA

January 2024

Judge @ Saudi Customer Experience Award

SaudiCXA

January 2024

Judge @ Saudi Customer Experience Award

SaudiCXA

November 2023

Judge @ International Customer Experience Award

Awards International

November 2023

Judge @ International Customer Experience Award

Awards International

November 2023

Judge @ International Customer Experience Award

Awards International

August 2023

Certified Process Management Master (CPPM)

BP Group

August 2023

Certified Process Management Master (CPPM)

BP Group

August 2023

Certified Process Management Master (CPPM)

BP Group

September 2020

UX Certification

Nielsen Norman Group

September 2020

UX Certification

Nielsen Norman Group

September 2020

UX Certification

Nielsen Norman Group

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