[About]
[About me]
I design with intention
My work lives at the intersection of clarity, craft, and technologyβwhere every decision has a reason, and every detail earns its place. Over the years, Iβve worked across cultures, industries, and scales, helping teams turn ambiguity into products that feel effortless to use.
I believe great design doesnβt shout. It listens, simplifies, and endures.
Simplicity is the ultimate sophistication.
-Leonardo da Vinci



[What I Bring]
Design Grounded in Reality
Designing products informed by research, context, and lived user behaviorβnot assumptions.
Design Grounded in Reality
Designing products informed by research, context, and lived user behaviorβnot assumptions.
Design Grounded in Reality
Designing products informed by research, context, and lived user behaviorβnot assumptions.
Systems Thinking & Craft
Building coherent design systems and experiences that scale, adapt, and endure over time.
Systems Thinking & Craft
Building coherent design systems and experiences that scale, adapt, and endure over time.
Systems Thinking & Craft
Building coherent design systems and experiences that scale, adapt, and endure over time.
Leadership Through Clarity
Leading teams and stakeholders through complexity with focus, alignment, and intent.
Leadership Through Clarity
Leading teams and stakeholders through complexity with focus, alignment, and intent.
Leadership Through Clarity
Leading teams and stakeholders through complexity with focus, alignment, and intent.
Designing with Emerging Technology
Applying modern technologiesβincluding AIβto enhance workflows, accelerate and elevate the quality of outcomes.
Designing with Emerging Technology
Applying modern technologiesβincluding AIβto enhance workflows, accelerate and elevate the quality of outcomes.
Designing with Emerging Technology
Applying modern technologiesβincluding AIβto enhance workflows, accelerate and elevate the quality of outcomes.
[Experience]
Over the years, my work has evolved across roles, industries, and geographiesβalways grounded in clarity, craft, and purpose.
Deepr
Founder & Chief Design Officer
September 2024- Current
Tokyo, Japan π―π΅
Deepr
Founder & Chief Design Officer
September 2024- Current
Tokyo, Japan π―π΅
Deepr
Founder & Chief Design Officer
September 2024- Current
Tokyo, Japan π―π΅
TAM
Acting Director of Digital Experience
Jan. 2024- Sept. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Acting Director of Digital Experience
Jan. 2024- Sept. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Acting Director of Digital Experience
Jan. 2024- Sept. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Manager - User Experience
Aug. 2023 - Jan. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Manager - User Experience
Aug. 2023 - Jan. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Manager - User Experience
Aug. 2023 - Jan. 2024
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Experience Lead
Aug. 2022 - Jan. 2023
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Experience Lead
Aug. 2022 - Jan. 2023
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Experience Lead
Aug. 2022 - Jan. 2023
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Expeirence & Innovation Consultant
Jan. 2022 - Aug. 2022
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Expeirence & Innovation Consultant
Jan. 2022 - Aug. 2022
Riyadh, Saudi Arabia πΈπ¦
TAM
Digital Expeirence & Innovation Consultant
Jan. 2022 - Aug. 2022
Riyadh, Saudi Arabia πΈπ¦
Deloitte Digital
Senior Consultant of Customer & Marketing
May. 2021 - Dec. 2021
Riyadh, Saudi Arabia πΈπ¦
Deloitte Digital
Senior Consultant of Customer & Marketing
May. 2021 - Dec. 2021
Riyadh, Saudi Arabia πΈπ¦
Deloitte Digital
Senior Consultant of Customer & Marketing
May. 2021 - Dec. 2021
Riyadh, Saudi Arabia πΈπ¦
HUED
Senior UX Consultant
Jan. 2021- may. 2021
Riyadh, Saudi Arabia πΈπ¦
HUED
Senior UX Consultant
Jan. 2021- may. 2021
Riyadh, Saudi Arabia πΈπ¦
HUED
Senior UX Consultant
Jan. 2021- may. 2021
Riyadh, Saudi Arabia πΈπ¦
HUED
UX Consultant
Mar. 2019 - Dec. 2020
Riyadh, Saudi Arabia πΈπ¦
HUED
UX Consultant
Mar. 2019 - Dec. 2020
Riyadh, Saudi Arabia πΈπ¦
HUED
UX Consultant
Mar. 2019 - Dec. 2020
Riyadh, Saudi Arabia πΈπ¦
Alinma Bank
UX Specialist
Dec. 2018 - Feb. 2019
Riyadh, Saudi Arabia πΈπ¦
Alinma Bank
UX Specialist
Dec. 2018 - Feb. 2019
Riyadh, Saudi Arabia πΈπ¦
Alinma Bank
UX Specialist
Dec. 2018 - Feb. 2019
Riyadh, Saudi Arabia πΈπ¦
Dopravo
UX Associate
Jan. 2016 - Nov. 2018
Riyadh, Saudi Arabia πΈπ¦
Dopravo
UX Associate
Jan. 2016 - Nov. 2018
Riyadh, Saudi Arabia πΈπ¦
Dopravo
UX Associate
Jan. 2016 - Nov. 2018
Riyadh, Saudi Arabia πΈπ¦
[Honors & Certificates]
January 2024
Judge @ Saudi Customer Experience Award
SaudiCXA
January 2024
Judge @ Saudi Customer Experience Award
SaudiCXA
January 2024
Judge @ Saudi Customer Experience Award
SaudiCXA
November 2023
Judge @ International Customer Experience Award
Awards International
November 2023
Judge @ International Customer Experience Award
Awards International
November 2023
Judge @ International Customer Experience Award
Awards International
August 2023
Certified Process Management Master (CPPM)
BP Group
August 2023
Certified Process Management Master (CPPM)
BP Group
August 2023
Certified Process Management Master (CPPM)
BP Group
September 2020
UX Certification
Nielsen Norman Group
September 2020
UX Certification
Nielsen Norman Group
September 2020
UX Certification
Nielsen Norman Group