[Project 02]
Razeen — Form & Data Experience
Internal Product
Razeen — Form & Data Experience
Boosting Tourism and off-roading in the Kingdom
[Context]
Razeen is a system designed to simplify and elevate how forms are created, customized, and managed—turning a traditionally tedious process into something calm, efficient, and dependable.
At its core, Razeen addresses a familiar problem:
Data collection is often fragile, error-prone, and unnecessarily complex.
[My Role]
Creative direction, Experience Strategy and System Design.
[The Challenge]
Online forms sit at the intersection of people and systems.
When poorly designed, they introduce friction, errors, and operational cost.
The challenge wasn’t adding flexibility.
It was removing complexity without reducing control.
[Experience Direction]
The system was shaped around three guiding ideas:
[System Design]
Razeen was built as a cohesive system,
rather than a collection of features.
Every interaction—from creating a form to managing responses—was designed to feel connected, predictable, and calm.
Automation was treated as a foundation, not an add-on.
More importantly, it reframes form creation as an experience worth designing.
Designed with restraint. Built for trust.
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